For many brands, the idea of getting noticed on social media fills them with dread. How do you stand out from the pack amid millions of screaming voices often saying the same thing about the same subject across social channels? It’s not easy but building a successful small business is often not about making the most noise, it’s about making the right noise to the right people.
As a business owner, no matter how big or small the brand, your focus is on delivering the best product and service you can offer, and on the prospective customer who buys it.
We live in a world of unending choices, with endless information cluttering our inboxes, and our minds every single day. So, when it comes to small businesses and building an irresistible brand that stands out, captivates consumers to inspire them to buy, you need a cohesive, memorable brand.
If you have a small business, chances are, you like to keep an eye on your competitors. It's not a crime. Some might say it's spying. But it's just good business. You need to know…