10 Powerful ways to stand out and grow your brand in 2022
Are your brand’s sales where they should be? If not. Do you think it’s because of your product or because of how you communicate how special it is to prospects?
Some tips to think about as you plan your 2022 year. Think about where you could be this time next year with clarity about your brand, how you can stand out among the pack, and how you can effortlessly communicate what makes your brand so special.
Which one of these will you apply to your marketing in 2022?
1 Multiple streams of traffic - it’s not just all about Instagram, think about all the different streams of revenue that can be made as Instagram slows down growth for brands.
2 Put your customer at the centre of everything you do & everything you say.
3 Know your brand story - these will open the minds of your potential customer, placing your story seamlessly in their lives. Don’t only focus on your brand features, think about how you can take them on a story that involves them.
3 Brand experience - focus on how customers feel when they encounter your brand. Do your design, communication and behaviour all create impact in your customer’s minds?
4 Content - are you addressing the problem your customer is facing and provide a solution that your brand offers without selling or are you focusing on your product?
5 What differentiates you from your competitors - what is the one thing you do differently that adds value and enhances your customers’ experience?
6 Messaging - are communicating or trying to impress? Are you being straight to the point, writing in a simplistic way but being specific about what you are trying to say.
7 Create value with cognitive empathy - make your customer feel understood, pay attention to their pain points and communicate with cognitive empathy and perspective.
8 What do you want to be known for? Why do you exist? If everything you do is grounded in your brand purpose, you give off a vote that lingers long after they meet your brand.
9 Create an authentic brand your audience feels was created just for them. Not easy to radiate authenticity in an inauthentic world.
10 Take the guesswork out of building your brand. Remember, brand success is short-term with marketing campaigns, but long-term when you are brand-led.